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How to Use AMP (Accelerated Mobile Pages) to Boost Your Website’s SEO

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Are you tired of slow-loading web pages that frustrate your mobile visitors and harm your website’s search engine rankings? 

If so, then Accelerated Mobile Pages (AMP) may be the solution for you. AMP is an open-source project by Google that enables the creation of fast-loading, mobile-optimised web pages that are sure to impress your audience. 

In this post, I’ll show you how to use AMP to boost your website’s SEO and provide a better user experience for your mobile visitors.

What is AMP and Why Does it Matter?

In essence, AMP is a framework that allows you to create lightweight, mobile-friendly versions of your web pages that load almost instantly. By reducing the amount of code on your page and prioritising important content, AMP can significantly improve page speed and user experience on mobile devices. 

This is crucial because page speed is a key ranking factor for Google, and research indicates that mobile users are more likely to abandon pages that take more than three seconds to load. Therefore, using AMP can improve your website’s search engine rankings and reduce your bounce rate.

mobile amp comparison

How to Implement AMP on Your Website

Implementing AMP may sound daunting, but it’s actually quite simple. If you use a CMS like WordPress, you can install the official AMP plugin to create AMP versions of your pages automatically. 

Alternatively, you can create AMP pages manually using the AMP HTML format. Whichever method you choose, make sure to test your pages thoroughly before publishing to ensure they are error-free and fully functional.

amp wordpress plugin dashboard

Optimising Your AMP Pages

Once you have implemented AMP, it’s important to optimise your mobile pages for maximum impact. This includes using optimised images and videos, adding structured data to help Google understand your content, and making sure your content is high-quality and relevant to your target audience. 

By following these best practices, you can maximise the benefits of using AMP and ensure your mobile visitors have a seamless experience on your website.

How AMP Improves Website Traffic

Allow me to illustrate the impact of AMP with a real-life example. We had a client, a restaurant review website, that was grappling with poor rankings in search results, particularly on mobile devices. 

We decided to implement AMP on their website, and we optimised their pages for speed and content. We also kept a close eye on their performance using analytics. 

To our delight, within just a few weeks, their website traffic shot up by 30%, and their mobile bounce rate decreased by a whopping 40%. This success story demonstrates the effectiveness of using AMP to enhance your website’s performance on mobile devices.

The Impact of AMP

AMP (Accelerated Mobile Pages) is a powerful tool that can improve your website’s SEO and user experience significantly.

According to Google, AMP pages load four times faster and use ten times less data than non-AMP pages. This means that AMP pages can load quickly on mobile devices, providing a better user experience for visitors.

In addition to these impressive speed and data savings, studies have shown that AMP pages have a 35% higher click-through rate and a 50% lower bounce rate than non-AMP pages. This is because AMP pages are designed to prioritize important content and provide a seamless experience on mobile devices.

These statistics underscore the importance of implementing AMP in today’s mobile-first era. By using AMP, you can provide a faster, more optimised experience for your mobile visitors, which can lead to higher engagement and better search engine rankings.

So if you’re looking to improve your website’s performance and user experience, implementing AMP is a smart choice.

Final Thoughts on AMP

In conclusion, if you want to improve your website’s SEO and provide a better user experience for your mobile visitors, using AMP is a great option. 

By implementing AMP, optimising your pages, and monitoring your performance, you can take your website to the next level. So why not give it a try and see the results for yourself? 

If you have any questions or need help, feel free to reach out to me. Remember, with AMP, your website can load faster, rank higher, and deliver a better experience for your mobile visitors.


Richard - Digital Marketing Director

Skilled vetting prospector and digital marketing expert with exceptional communication and relationship building abilities. He tailors solutions to his clients' needs and is dedicated to achieving their marketing goals

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