Bastion Tech

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Lake District Mortgages

Our client’s mortgage business was located in Cumbria and faced competition from other local mortgage companies with already established online presences.

Despite the challenges of competing with these recognised companies, Lake District Mortgages recognised the importance of developing an online presence to become more visible and accessible to potential customers.

Bastion’s collaboration with Lake District Mortgages allowed them to begin competing online against their immediate competitors.

Services Provided

Technical SEO

The Bastion team applied a range of technical SEO techniques to help Lake District Mortgages improve their website’s performance and visibility in search results.

We conducted a thorough URL optimization, ensuring that each page’s URL was concise and accurately reflected its content. We created and submitted an XML sitemap to help search engines understand the site’s structure and content. We optimised the robots.txt file to ensure search engines could crawl the site effectively.

In addition, we implemented canonical tags to avoid duplicate content issues, and added schema markup to provide search engines with additional information about the site’s content. We also ensured that the site was secured with HTTPS and optimized headings, meta titles, and descriptions to accurately reflect each page’s content.

To further optimise the site’s performance, we conducted page speed optimisation, ensuring that the site loaded quickly and smoothly for users on all devices.

Finally, we integrated Google Analytics and Search Console to monitor traffic and identify opportunities for further improvement. This additionally allows us to generate reports so Lake District Mortgages also has access to the site’s performance.

Knowledge Hub

To support Lake District Mortgages’ goals of building an online presence and engaging with customers, we developed a content strategy that focused on creating informative pages related to the different types of mortgages.

We worked with Lake District Mortgages to create pages that provided clear and concise information about each type of mortgage, including the benefits and drawbacks of each type, as well as eligibility requirements and other important details. By providing this valuable information to customers, Lake District Mortgages became a go-to resource for anyone interested in mortgages, driving traffic to their website and increasing customer engagement.

Bastion Tech incorporated the usage of icons and reader-friendly text formatting to enhance the user experience. Icons were strategically placed to help users quickly identify the information they were looking for. By using reader-friendly text formatting, we were able to break up long blocks of text to make the content more accessible.

In addition to the informative pages, Lake District Mortgages also developed resources such as the Mortgage Calculator for addressing common questions and concerns that customers have. By providing clear and thorough answers to these objections, Lake District Mortgages is able to build trust with customers and demonstrate their expertise in the mortgage industry.

Intuitive User Interface

At Bastion Tech, we understand that creating a great user experience is crucial for any website, especially for a finance company like Lake District Mortgages.

To achieve this, we focused on the following key aspects:

  • Intuitive Navigation: We designed the website with a clear and logical navigation system, making it easy for users to find the information they need quickly and easily.
  • Responsive Design: We made sure that the website was optimized for all devices, including desktops, laptops, tablets, and mobile phones. This ensured that users could access the website from any device and have a seamless experience.
  • Guidance and Direction: CTAs (Call-to-Action) are essential in web design because they provide a clear and direct path for users to take action on a website. This improves conversion rates and directs users to their desired goal.
  • Clear and Engaging Content: We made sure that the content on the website was clear, concise, and engaging. We created content that was easy to read and understand, using simple language and a logical structure.
  • User Feedback: We incorporated user feedback throughout the design process to ensure that we were meeting the needs and expectations of the users. This helped us to create a website that was tailored to the needs of the users, resulting in a positive user experience.

By focusing on these key aspects, we were able to create a website that provided a great user experience for Lake District Mortgages’ customers. This resulted in increased engagement, improved conversion rates, and overall customer satisfaction.

Logo and Brand Creation

When creating a logo and brand identity for a finance company, it’s important to convey trust, reliability, and professionalism. We understand the importance of creating a clean, modern, and memorable design that effectively communicates the values of the company.
For our client, Lake District Mortgages, we created a brand identity that was both modern and professional. The logo and color scheme were carefully chosen to convey trust and reliability, and the overall design was kept clean and simple to communicate professionalism.
The new brand identity has helped Lake District Mortgages stand out in a crowded industry and has effectively communicated the company’s values to customers. By establishing a cohesive brand identity, Lake District Mortgages is now well-positioned to continue providing high-quality mortgage services to customers for years to come.

Financial Compliance and Regulation

Ensuring compliance with Financial Conduct Authority (FCA) regulations is crucial for any UK financial services company, including Lake District Mortgages. The FCA sets strict guidelines regarding the content and website design of financial companies to protect customers and maintain trust in the industry.

Bastion Tech recognised the importance of complying with FCA regulations when designing the website for Lake District Mortgages. This meant ensuring that all website content was accurate and compliant with current UK laws and regulations.

Despite the challenges posed by the vast amount of content that needed to be reviewed and revised, Bastion Tech was able to overcome this task and ensure that the website was fully compliant with FCA regulations.

This approach helped to establish Lake District Mortgages as a trustworthy and reliable financial services provider, instilling confidence in potential customers and ensuring regulatory compliance in the long-term success of the business.

Personal Imagery

In today’s digital age, it’s important to humanise a business to increase trust and credibility with potential customers.

One way to achieve this is by showcasing the faces of the people behind the company. Bastion Tech recognised the importance of this for Lake District Mortgages and took photos of their staff to be featured on the website.

By featuring photos of the staff, Lake District Mortgages was able to build a sense of familiarity and trust with potential customers. Seeing the faces of the people behind the business can help customers to feel more comfortable and confident in the services being offered. This personal touch also humanises the business and can help to differentiate it from competitors in the industry.

Project Timeline

– Project Completion: 3 weeks

Business Category

– Financial Advise

– Property & Mortgages

Target Audience

  • First Time Home-buyers
  • Repeat Home-buyers
  • Remortgages
  • New Build Mortgages
  • Right to Buy Customers


Responsive & Professional Design

It was of the utmost importance to create a website that accurately reflected the professional and expert advice that Lake District Mortgages provides. Keeping this in mind, we developed a sleek and easy to navigate design.

Financial Compliance & Audit Pass

When building websites for financial advisors, it is crucial to adhere to regulatory standards to convey accurate and transparent information.

We ensured Lake District Mortgages’ website was approved by Financial Compliance.

In Depth Knowledge Hub

Lake District Mortgages wanted to provide helpful content for their users, allowing them to make the most informed decisions they could.

To help them achieve this, we created researched custom content and optimised it for search queries to grow their online presence.