Bastion Tech

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Esteem Homes

Esteem Homes, a prominent player in the new home construction and sales industry, approached us to revamp their existing website. Esteem Homes’ sells new build homes across Cumbria with their headquarters in Barrow-in-Furness. 


Their primary goals were to create a more user-friendly and mobile-responsive website, generate a strong online presence using our PPC and SEO strategies, and integrate seamlessly with their property management system to streamline the housing information process. With a distinguished reputation for their commitment to craftsmanship and customer satisfaction, Esteem Homes recognised the need to enhance their digital presence to cater to modern consumers.

Services Provided


1. Outdated Website and Mobile Responsiveness:

The client’s website was outdated and not mobile-friendly, resulting in a poor user experience, especially on mobile devices.

2. Integration Complexity:

Integrating the website with the property management system presented technical challenges, requiring seamless synchronisation of property information.

3. Content and Imagery Deficiency:

The site lacked engaging content, high-quality imagery, and bespoke sitemaps, hindering effective property showcasing.

4. Low Online Visibility:

The website struggled with low impressions, clicks, and search engine rankings, limiting its online exposure.

Our Solutions

1. Comprehensive Website Transformation

  • A complete overhaul of Esteem Homes’ website, ensuring it was modern and fully responsive, delivering an improved user experience across various devices. The redesign brought a fresh, engaging look to their online presence.

2. Enhanced Content and Imagery

  • Curated compelling, informative content that effectively showcased Esteem’s new build properties, bringing out the unique features and qualities of each home.
  • High-quality photos of these properties were captured and edited, enhancing the visual appeal and attractiveness of the website.
  • In addition, we crafted bespoke sitemaps to help users to easily visualise and explore the homes within the development area, offering a more interactive and informative browsing experience.
  • As part of our SEO strategy, we optimised all content for relevant keywords, which resulted in significant improvements in search engine rankings.

3. Seamless API Integration for Streamlined Management

  • Completed a seamless integration of a custom API into the website, allowing for the automatic retrieval of housing information directly from Esteem Homes’ property management system. This integration was a game-changer as it eliminated the need for the client’s staff to learn new tools, streamlining property listings and updates effortlessly.
  • Further enhanced the user experience, by implementing an interactive sitemap filter. Enabling users to categorise properties as available, SSTC (Sold Subject to Contract), coming soon, or sold, offering a more intuitive and dynamic way to explore the properties within the development area.

Project Timeline

– Project Completion: 8 weeks

Business Category

– Real Estate

– New Build Homes

Target Audience

  • Prospective Homebuyers
  • Estate Agents
  • Land Owners
  • Part-Exchange Customers
esteem homes site map


Improved User Interface (UI):

The new website boasts user-friendliness, mobile responsiveness, and an appealing visual design, significantly increasing visitor engagement.

API Integration Success:

The integration with the property management system has led to streamlined property listings and real-time information updates.

Enhanced User Experience (UX):

The addition of interactive sitemaps, a mortgage calculator, and property search filters has improved user engagement and satisfaction.

Elevated Content and Imagery:

The investment in improved content and high-quality imagery has elevated Esteem Homes’ online brand presence, offering a more compelling and informative experience.

PPC Campaign Success:

Leveraging PPC campaigns on search engines, coupled with custom content creation, has yielded remarkable results, with a staggering 5200% increase in monthly impressions and an 8 times surge in clicks, significantly enhancing online visibility and engagement