The client’s website was outdated and not mobile-friendly, resulting in a poor user experience, especially on mobile devices.
Esteem Homes
Esteem Homes, a prominent player in the new home construction and sales industry, approached us to revamp their existing website. Esteem Homes’ sells new build homes across Cumbria with their headquarters in Barrow-in-Furness.
Their primary goals were to create a more user-friendly and mobile-responsive website, generate a strong online presence using our PPC and SEO strategies, and integrate seamlessly with their property management system to streamline the housing information process. With a distinguished reputation for their commitment to craftsmanship and customer satisfaction, Esteem Homes recognised the need to enhance their digital presence to cater to modern consumers.
Services Provided
- Website Redesign
- Content Creation
- Image Enhancement
- PPC Ads
- SEO Campaign
- API Integration
Challenges
1. Outdated Website and Mobile Responsiveness:
2. Integration Complexity:
3. Content and Imagery Deficiency:
4. Low Online Visibility:
Our Solutions
1. Comprehensive Website Transformation
- A complete overhaul of Esteem Homes’ website, ensuring it was modern and fully responsive, delivering an improved user experience across various devices. The redesign brought a fresh, engaging look to their online presence.
2. Enhanced Content and Imagery
- Curated compelling, informative content that effectively showcased Esteem’s new build properties, bringing out the unique features and qualities of each home.
- High-quality photos of these properties were captured and edited, enhancing the visual appeal and attractiveness of the website.
- In addition, we crafted bespoke sitemaps to help users to easily visualise and explore the homes within the development area, offering a more interactive and informative browsing experience.
- As part of our SEO strategy, we optimised all content for relevant keywords, which resulted in significant improvements in search engine rankings.
3. Seamless API Integration for Streamlined Management
- Completed a seamless integration of a custom API into the website, allowing for the automatic retrieval of housing information directly from Esteem Homes’ property management system. This integration was a game-changer as it eliminated the need for the client’s staff to learn new tools, streamlining property listings and updates effortlessly.
- Further enhanced the user experience, by implementing an interactive sitemap filter. Enabling users to categorise properties as available, SSTC (Sold Subject to Contract), coming soon, or sold, offering a more intuitive and dynamic way to explore the properties within the development area.
Project Timeline
– Project Completion: 8 weeks
Business Category
– Real Estate
– New Build Homes
Target Audience
- Prospective Homebuyers
- Estate Agents
- Land Owners
- Part-Exchange Customers
Results
Improved User Interface (UI):
The new website boasts user-friendliness, mobile responsiveness, and an appealing visual design, significantly increasing visitor engagement.
API Integration Success:
The integration with the property management system has led to streamlined property listings and real-time information updates.
Enhanced User Experience (UX):
The addition of interactive sitemaps, a mortgage calculator, and property search filters has improved user engagement and satisfaction.
Elevated Content and Imagery:
The investment in improved content and high-quality imagery has elevated Esteem Homes’ online brand presence, offering a more compelling and informative experience.
PPC Campaign Success:
Leveraging PPC campaigns on search engines, coupled with custom content creation, has yielded remarkable results, with a staggering 5200% increase in monthly impressions and an 8 times surge in clicks, significantly enhancing online visibility and engagement